Best Value for Money Wine Brands Delivery 2025

Growing up in Napa, I was surrounded by great wines, and didn’t even appreciate it. I thought it was normal; wine with dinner, bottle of wine as a gift to an elementary school teacher, field trips to wineries, and so on. 

Then I moved away and suddenly I didn’t have access to great wines, not even good wines if I’m being honest. 

I started seeing ads for wine delivery services, the kind that mailed bottles to your doorstep every month or so. Yes please!

That’s when I started looking into the best value for money wine brands, and the best options for 2025. I compared:

• Wine Insiders
• Wine Access
• Naked Wines
• First Leaf
• Splash Wines

I wanted something fresh, something new, something that considered my personal tastes, and I found it.

Bottom Line Up Front

Looking for something fresh for 2025? Then you want some trending wine club access. Each of these new options comes with a range of opportunities, education, and of course VIP access to some of the top wineries around the world, but which one is best for you?

• Best value for money wine brand: Wine Insiders 
• Best for customization: Firstleaf
• Best for access to independent wine markers: Naked Wines
• Best for only paying for what you like: Splash
• Best if you want a sommelier-led selection: Wine Access

Let’s see how they compare.

Wine Insiders

• Pro: Lots of different wine options and discounts.
• Cons: They don’t have the same type of quiz that other wine delivery services offer for personalized wines. 
• Cost: Highly affordable, with an introductory shipment of 15 bottles at only $90 with shipping and Club shipments after that of 12 bottles for $155 every 3 months. 
• Shipping: Free shipping if you buy six or more bottles. 
• Account Set Up: Getting started is pretty simple, you just select the case preference and place your order online.
• Preference Options: You can choose from red, white, or a mixture for each of your cases. 
• Cancellation Policy: Cancellation it’s just as simple as getting started. No fees. Just contact customer service online or over the phone and cancel. 

Wine Insiders really stands out for those who don’t want a long term subscription, and want affordability and good bang for their buck. You get a lot of discounts not just when you start your membership but moving forward, and they have some of the best options for wine under $20 per bottle so you aren’t forced to pay a premium to still get good quality. 

Wine Insiders was very straightforward. The website was easy, the selection was great and unlike Firstleaf, I was surprised at how many discounts they offered on a regular basis so every now and again I was able to save a lot of money and still get great value on my wine delivery service. 

Firstleaf

• Pro: Great customization, which offers so much more than just “red or white.”
• Con: You get substantial discounts on your first order but after that the price nearly doubles.  
• Cost: It starts with around $50 and free shipping for your first six bottles, but then it jumps to $90 plus shipping. You can adjust the quantity and frequency of your shipments though. 
• Shipping: Free shipping on the first, but then you pay. 
• Account Set Up: Start with a quiz, sign up for the introductory offer, and then you have to confirm your email to finalize your account set up. 
• Preference Options: Possibly the most personalized of all. You don’t just choose white or red, you take a quiz and rate the wines to customize your selections (it all comes down to math and computer science, really). 
• Cancellation Policy: You can cancel at any time, but you have to do it at least 2 days before your next order or you will be charged for that order. 

Firstleaf is possibly one of my favorite options when it comes to getting personalized wine selections. I’m very picky: I like red wines but I prefer more robust reds, and I don’t like the taste of cherry in my reds. I love rose as long as it’s not too sweet and the same goes for white wines but I also don’t want the white wines to be too acidic.

That said, Firstleaf really blew my mind away with how their algorithm determines your personal preferences. You start your membership with a substantial discount and a pretty comprehensive quiz where others just have you select reds, whites, or a mixture of the two.

If you are looking for the best value for money, this wine delivery brand it’s going to be ideal when you first start as your first six bottles typically cost around $50. But that introductory rate goes away immediately and then the cost pretty much doubles and you still have to pay for shipping, so expect things to get much more expensive quickly. 

Naked Wines

• Pro: They don’t have a middleman, saving you money. 
• Con: The pricing structure is based on a flat monthly membership, which only gives you access to discounted wine, but not a flat number of bottles. 
• Cost: You pay monthly, a flat rate. This gets credited to your account and as a member you can get discounts on wines. 
• Shipping: Shipping cost based on however many bottles you buy, whenever you buy them. 
• Account Set Up: You have to agree to a monthly charge, around $50 and then you can start ordering wines. 
• Preference Options: You can start with a “taster profile” quiz, and then you get matched to wines that meet those preferences. However, you can work with independent winemakers directly to choose your orders. 
• Cancellation Policy: You can cancel on the website or by calling customer service (they call themselves the “Customer Happiness Team”). Then you can spend the money in your account. 

Naked Wines works very differently than all of the other options. It may or may not save you money in the end because it doesn’t come with a set number of bottles for a set fee. Rather, you pay a flat monthly rate and that is technically your membership purchase so every month that amount of money gets credited to your account and from there you can make any purchase you want on the website.

As a member you get up to 60% off the different wines that are on offer and any credit you have in your account gets applied to that cost. However, if you decide that you want six bottles and all six bottles are about $20 each with that discount, unless you have several months worth of memberships waiting in the wings, you’re going to pay out of pocket in addition to your monthly fee and that may or may not be the best value for money depending on your buying habits.

In theory you can save money by only choosing the bottles that are a lot cheaper. The company cuts out the middleman which is how you are getting those discounts to begin with but you’ll really have to do the math if you are trying to compare dollar for dollar to a company like Splash Wines that gives you discounts on bulk purchases or Wine Insiders that regularly offers wine under $20.

Wine Access

• Pro: You can get sommelier-led options here, with much higher quality. 
• Con: Their higher tier plans are expensive. 
• Cost: The cost varies based on “Club”–The most basic is called the unfiltered Club and you get four bottles per shipment at a price of $120, shipments come every 2 months, and there’s a podcast that goes with it to try and educate you about the wines contained in your order. The “Discovery” is 6 bottles every 3 months, either red, white, or a mix at $150 per shipment. “Connoisseur” is two bottles per shipment, delivered every 3 months, at $150 per shipment and “Collectors” is only one bottle every 3 months at $400. 
• Shipping: Nothing concrete on their website about shipping costs.
• Account Set Up: The set up is pretty easy on the website. You choose the “Club” you want and the number of shipments. 
• Preference Options: There’s very limited customization. You can choose a mixed case or you can choose all reds with “Discovery” for example but you can’t choose all whites. If there is something you don’t like, you can get a credit toward that specific bottle but you won’t get a refund.
• Cancellation Policy: You can only cancel orders that haven’t shipped or cancel your membership via phone or email. Not online. 

Wine Access is structured a bit differently too. 

Aside from Naked Wines, all the others have a set amount that you get with a set frequency like six bottles every quarter or every month and you can add to your shipment and get higher quantities, but there’s only one base line membership. 

With Wine Access, there are several so you can start with the most affordable option if you want the most bang for your buck, spending $120 every two months and getting four bottles or you can go up to the collector’s edition and get one bottle of internationally renowned wine every 3 months at $400, with a few options in between. 

Now, just because you are looking to get good value for your money doesn’t mean that you only want bottom shelf wine. Wine Access is a bit more expensive compared to some of the other options but you get a sommelier-lead selection and that means slightly higher quality offerings than you would find with other wine shipping services. Sometimes I like a really rich California red and I’m willing to spend the $75 per bottle. But other times I want some cheaper bottles that I can just drink during the week. Wine Access has both. 

Splash Wines

• Pro: Best discounts come with higher purchases, but they also only make you pay for what you love. 
• Con: Not as many higher end options. 
• Cost: The cost varies because it’s set up through bulk purchasing; introductory sets of 15 bottles might be $89 with free shipping but if you want to add bottles, buy extra boxes, or curate your collection to something higher quality (vineyard vs. cellar packages), it comes with higher costs.
• Shipping: Free shipping on curated boxes otherwise you pay. 
• Account Set Up: The set up is pretty easy on the website. Confirm your age, preferences, and you are off to the wine races. 
• Preference Options: You can choose red, white, or mixed cases and you can pay extra to have a curated case from top vineyards around the world.
• Cancellation Policy: You can cancel your subscription at any time or modify it so that it’s no longer a monthly subscription for example, but a quarterly one. All of this can be done online. If you decide to cancel once an order has shipped, you have to pay the shipping costs to return it and a restocking fee.

Splash Wines has a “Gotta Love It Guarantee” and I’ll be honest, I love it. With your subscription you can choose a case of red, white, or a mixture and for an additional fee you can upgrade your wine quality but if there’s a bottle in there you don’t like, you don’t have to pay for it.

That makes my soul sing; I can’t tell you how many times I have spent far too much on a bottle of disappointments and tears.

Summing Up

If you want something new and fresh for 2025, but you aren’t looking to break the bank, go with Wine Insiders. They have frequent discounts and competitive pricing. If customization is your jam, then Firstleaf. Ready to only pay for what you love? Then give Splash Wines a try. 

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Lacey Jackson

Lacey Jackson has fitness in her blood, thanks to her bodybuilder dad. Growing up with a home gym, she’s spent her life immersed in a culture of physical wellness. Her home in the countryside houses a well-stocked gym, a jiu-jitsu room, and a space for yoga, reflecting her holistic approach to fitness. Lacey is no stranger to supplements, and enjoys experimenting to find what works best for her routine. She’s a regular at local gyms too, always keen on expanding her knowledge by exploring different equipment and workout trends. Lacey’s passion also finds an outlet in writing, where she's authored ebooks and articles on bodybuilding, women’s workouts, and the science of exercise. When she’s not lifting weights or penning fitness guides, Lacey is on the lookout for healthy food delivery options to fuel her active lifestyle.

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