The Best Naked Wines Alternatives: My Top Wine Club Subscriptions

As much as I love my vino, I find wine shops completely overwhelming, and I prefer to outsource my wine selection to a skilled professional. Ideally, one who is willing to ship the bottle to my front door!

Wine club subscriptions are the perfect solution to my champagne problems, but the sheer number of options out there can just add to the overwhelm. 

Unsure which wine club fits your vibe? Not to worry; I’m here to help you find your perfect match. Here are the Best Naked Wine Club Alternatives

What’s a Wine Club, Anyway?

Wine clubs are mail-order subscriptions that deliver curated wine selections to your door on a monthly or seasonal basis. They’ve existed in the U.S. since the 1970s, when California liquor store owner Paul Kalemkiarian Sr. founded his Wine of the Month Club, hoping to help less knowledgeable wine lovers discover new affordable, high-quality picks. Members of the club would receive one bottle each of red and white wine every month, selected and delivered by Paul and his son. 

Today, wine club subscriptions are shipped all over the country, and there are now clubs for just about every budget, palate, and level of adventurousness. Some focus on specific niches or varietals, while others aim to guide wine newbies into becoming connoisseurs (or grape nuts, if you prefer).

My Top 6 Alternatives to Naked Wines

Naked Wines is a major player in the wine subscription world, operating on a unique “Angel” membership model that works more like crowdfunding than a traditional subscription. Instead of automatic monthly shipments, you contribute a monthly amount into your personal wine account as prepaid credit to use whenever you want. Your contributions directly fund over 150 independent winemakers, eliminating the middleman and allowing Naked Wines to offer exclusive wines below retail prices. Angels get access to over 500 wines, monthly gift bottles, winemaker events, and a satisfaction guarantee that refunds any wine you don’t like. 

While the model has passionate fans and offers great value for exploring small-batch wines, some find the monthly contribution model restrictive, the white wine selection limited, and the quality inconsistent. If you prefer more traditional subscription boxes, guaranteed shipments, or easier customization, Naked Wines might not be a great fit.

Thankfully, it’s far from the only club out there, and each of its peers offers something a little different that might better match your needs. 

To help you find the right subscription, I checked out a few awesome alternatives.

Wine Insiders

Wine Insiders is a Chicago-based wine club that offers expertly curated and award-winning wines with zero middleman mark-ups, all while making wine education easy, enjoyable, and fun.

The Vibe

Educational, quality-focused, and super accessible.

The Selection

Wine Insiders keeps things unbelievably simple. When you sign up for their club, you get a dozen top-shelf curated bottles delivered to your door each quarter, hassle-free. You can choose all reds, all whites, or opt for a balanced mix of the two. Their diverse wine roster is chosen by industry insiders and includes some legendary brands. Hoping to see your dream wine included in a future shipment? Their insider polls let you vote for your faves. 

This club also likes to surprise its members, so don’t be surprised if you find complimentary accessories and gifts tucked into your shipments. I received a swanky corkscrew that I absolutely love and get a ton of compliments on.

Most orders ship within 2–3 days, so you don’t have to wait long to enjoy your perfect glass. And since their Perfect Pour Promise guarantees a full refund if you don’t love a bottle, you can feel safe branching out of your comfort zone.

Pricing

Wine Insiders has a very tempting offer for new subscribers: new members pay just $99 for a 12-bottle shipment chosen by in-house wine experts, and they get three bonus bottles added to their order for 15 wines total. And when you factor in the free shipping, it’s hard to say no, especially since their Pourback Program lets you earn 5% credit back on each shipment.

Flexibility & Service

Doing a Dry January or Sober October? You can skip a shipment any time and even cancel your membership with no penalty. If you have an issue with a shipment or a wine doesn’t live up to your expectations, just call the members-only phone number for priority customer care. 

Winc

Winc is an LA-based wine club that uses the results of your quick and easy palate profile quiz to personalize your monthly selections.

The Vibe

Beginner-friendly, modern, and extremely millennial-coded.

The Selection

Winc gives you the choice of two subscription options. Their 6-bottle membership gets you six bottles of wine each month, while the 12-bottle membership arrives on your doorstep every three months. The shipments are tailored to your tastes (as determined by your palate profile quiz results), and drawn from Winc’s wide selection of red, white, rosé, and sparkling wines. After you’ve tried the wine, you can log in, rate it, and get updated recommendations next month.

 If you’re not sure what you’re looking for, you can also sample one of their curated seasonal packs.

Pricing

Rather than paying a flat rate for your subscription, you’re paying based on the bottles you choose here. Additionally, members get a discount and free shipping on all wines offered by Winc. 

I was a little thrown by the subscription model, but I liked being able to choose my own bottles. The selection wasn’t bad, either. 

Flexibility & Service

Not feeling it this month? Skip a delivery or pause your membership whenever you like. If you’re commitment-shy, you can purchase their wine packs without becoming a subscriber, but you’ll miss out on that sweet 20% discount. 

You can connect with their customer care team through email or browse the articles in their Help Center. 

Helen’s Wines

Helen’s Wines is a cool wine club founded by LA-based sommelier Helen Johannesen, with the goal of educating and inspiring all wine lovers.

The Vibe

Hip, organic, and artisanal.

The Selection

Here, you can choose from nine different subscription options, categorized by the number of bottles you receive per month and how “baller” you want your bottles to be. You can also opt into “Helen’s Secret Stash” to get an additional bonus cellar-worthy bottle. I’m not fancy enough for this add-on, but I’m sure the wine is stellar.

The story-driven selections are hand-picked by Helen herself and focus on high-quality wines made with sustainably farmed grapes. The way they frame it, it’s not so much about discovering new bottles as it is about unveiling the world of wine, vineyard by vineyard. So expect hidden gems from smaller or lesser-known wineries and producers that take an all-natural approach — all accompanied by stories, tasting notes, and pairing tips (which I loved).

Pricing

Prices range from $55/month for two small-production introductory bottles to $300 for six high-end seasonal bottles. Upgrade your subscription by a tier or two to gain access to increasingly rare vintages from upscale producers — perfect for celebrating a momentous occasion or impressing a promising Hinge date!

Flexibility & Service

Subscriptions are available in monthly, 3-month, and 6-month packages, and you can pause or cancel at any time. You can also pre-pay for a subscription in someone else’s name, making it a great gift.

While the website’s Help Center doesn’t offer a ton of content, you can email the member support team and receive a response within 24–48 hours.

SommSelect

SommSelect is sommelier-led and focused on showcasing exceptional wines from sustainable, family-owned producers around the world.

The Vibe

Upscale, international, and authentic.

The Selection

You can choose from a dozen different subscription types. The 3 Essential Reds package is pretty straightforward, the Sparkling Voyager includes modern and traditional sparkling wines from around the world, the Blind 6 promises to train you to “taste like a pro” with hidden labels, and the SommSelect Benchmarks is advertised as being for “the experienced oenophile” (ooh la la!).

Like Helen’s Wine Club, each shipment includes vineyard stories, tasting notes, and pairing inspirations.

Pricing

If you have cash to spend, this wine club has something special for you. Depending on your package, pricing can range from $99 for three bottles of white wine shipped every 1–3 months to $1,197 for a case of Cabernet delivered each quarter (can you even imagine?).

Flexibility & Service

A membership to Helen’s Wine Club requires a minimum commitment of three shipments, which can get a little expensive if you’re not opting for one of the more basic packages. Pausing or canceling your membership takes more than just a click on your account page, as you need to reach out directly using their contact form. However, their online helpdesk allows you to easily track your order or report an issue. 

Splash

Splash is a family-owned, generational wine business offering great wines, transparent pricing, and sensational customer service.

The Vibe

Free-spirited, customer-focused, and value-driven.

The Selection

Like most other clubs, you get a choice of all-red, all-white, or mixed shipments here, but you can also experiment with how fancy you want to get. Their Standard subscription includes high-quality wines with broad appeal, but if you want to get a little adventurous, you can upgrade to their Vineyard subscription to receive more complex wines or choose the Cellar add-on for a pack of red wines “developed for the serious wine consumer only.” I was happy with my Standard selection, but I’m definitely curious about the Cellar selection… maybe someday! 

Pricing

You can grab a 6-bottle pack for $59 or a 15-bottle pack for $89. Their fancier Vineyard tier costs an extra $10/month, while their Cellar package runs $39–$70, depending on how many bottles you’d like. New subscribers get $20 off their first shipment. 

Flexibility & Service

If you want to cancel or pause your subscription, you’ll need to contact Splash directly, which is a little inconvenient. Plus, if you’re not satisfied with your wine, you receive Splash Cash instead of your money back (an in-store credit that you can spend on a different bottle). If you need support, you can reach out to their customer service team through email, live chat, or telephone.

Prepaid gift subscriptions are available and can run up to 12 months.

BuyWinesOnline.com

BuyWinesOnline.com is a simple one-stop online marketplace that connects wine-lovers to wine merchants.

The Vibe

No frills, budget-friendly, and unpretentious.

The Selection

BuyWinesOnline.com’s Wine Expeditions wine club has three different subscription levels, so you can choose to receive four bottles, six bottles, or a dozen bottles each shipment. Love to let loose with a glass of Pinot Grigio or Chardonnay? You can opt for all whites. Prefer to sip on a Cab Sauv? Choose the all-reds bundle. And if you like a little variety, you can mix it up with a combo of both.

With wines priced as low as $5.95 a bottle, this isn’t a subscription for choosy gourmands or aspiring sommeliers. But if you’re looking for a budget option and aren’t a wine snob, this can be a great intro club to help you dip a toe in while saving a little cash.

Pricing

BuyWinesOnline.com bottles cost an average of $20, and wine club members save up to 60% on their orders. A subscription will set you back $34.95 to $94.95 per month unless you opt to pre-pay, which can save you up to 15% depending on the length of the subscription.

Flexibility

Their wine club operates under a no-commitment model; if you’re not happy with your membership, just reach out and let them know. Want to scale your shipments up or down? Just log in to your customer portal and adjust your membership level. You can also switch from reds to whites and vice versa.

Customer Service

Orders typically ship within 2 business days, so they don’t keep you waiting. They also back their bottles with a satisfaction guarantee, and they promise to make things right if you don’t love a selection. 

My Top Picks for the Best Naked Wines Alternatives

If Naked Wines isn’t your jam, there are plenty of alternatives to choose from. If you’re a complete beginner to the world of wine and are turned off by the first mention of “tannins,” Winc’s unintimidating palate profile quiz helps you figure out your wine tastes based on your favorite take-out meals, candies, and travel destinations. It’s like a Buzzfeed quiz for your taste buds.

But if you’re looking for a club with a lot of variety, customization, and bonuses, I’d have to say that Wine Insiders is going to be the best pick for most people. Their free shipping, incredible bonuses for new subscribers, and money-back satisfaction guarantee are excellent reasons to join the club — while their 5% Pourback Program, surprise gifts, and penalty-free pauses are great reasons to stick with them long-term.

Cheers!

You might also be interested in:

• Firstleaf Review: Is This Wine Club Worth it?
• New to Wine? These Are the Best Wine Clubs for Beginners in 2025
• Wine Insiders Review: My Honest Thoughts After Joining the Club