Best Personalized Vitamin Subscriptions by Use Case

Are you trying to figure out which personalized vitamin service is right for you? You are in the right place!

Personalized vitamin subscriptions are becoming increasingly popular due to their convenience and customization.

They offer a unique approach to health and wellness, allowing individuals to receive a tailored selection of vitamins and supplements based on their specific needs and lifestyle. This not only saves time and effort but also ensures that you’re getting the right nutrients for your body.

I personally love the idea of vitamins just for me as an easy to implement “health hack” for busy, on the go people (all of us?).

That said, there’s SO MANY new services out there promising a LOT of benefits.

Before getting started, I’ve generally noticed a few “levels” of personal customization with many of these “personalized” services. Broadly speaking, these are:

  • Basic Personalization: Supplement company offering a wider and more specific array of directed supplements for age groups, gender, or life circumstances. These aren’t directly personalized to YOU, but they ARE more personalized and customizable than your standard multivitamins or supplements.
  • Personalized Assessments: These brands generally have an intake process where they ask you a series of questions to narrow down supplement formulations specifically for what you need. They are generally relying on you to have a decent understanding of your own health situation, but if on point can be more effective than your standard supplementation.
  • Genetic & Biome Testing: These companies actually order tests to determine exactly what’s going on in your body and then match supplements based on this data. This can take MUCH longer, but has the potential to be far more accurate (if tested correctly).

We’ve tried many of these personally across the spectrum, so here’s what I think:

Care/Of: Best Overall Customization

Summary: Care/Of stands out in the personalized vitamins market due to its highly customizable service and high-quality ingredients. They offer a subscription service that delivers personalized packs of vitamins and supplements tailored to your specific health needs.

Care/Of Advantages:

  • Quality Standards: Care/Of’s vitamins are made with high-quality ingredients, ensuring you receive the best nutrients for your body.
  • Easy: Their subscription service is a breeze to use, delivering your personalized vitamin packs right to your doorstep, ensuring you never run out.
  • Personal Customization: After a thorough quiz, Care/Of provides a highly personalized pack of vitamins and supplements, making it one of the most customizable services in the market.
  • Transparent Sourcing: Care/Of is transparent about where their ingredients come from, giving customers confidence in the quality of their products.

Care/Of Disadvantages:

  • Price: While the customization and quality are high, so is the price. Care/Of vitamins can be more expensive than traditional over-the-counter vitamins.
  • Limited Probiotics / Gut Health: Unlike some other services, Care/Of does not include probiotics in all their packs. It’s only available as an additional supplement.

Ritual Vitamins: Easiest to Get Started

Summary: Ritual Vitamins is a standout in the personalized vitamins market due to their transparency and simplicity. They offer a subscription service that delivers key nutrients directly to your door, and their products are non-GMO, vegan-friendly, and gluten and allergen-free.

Ritual Advantages:

  • Transparency: Ritual provides clear details about the source and purpose of each ingredient in their vitamins.
  • Simplicity: They offer a simple lineup of essential nutrients, eliminating the need to take multiple pills.
  • Quality: Their vitamins are made with high-quality ingredients and are free from unnecessary fillers.
  • Convenience: The subscription service delivers right to your door, ensuring you never run out of your vitamins.

Ritual Disadvantages:

  • Limited Customization: Ritual vitamins are not as personalized as some other services. They offer a fixed set of nutrients that they believe are essential for everyone.
  • Price Concerns: While the quality is high, so is the price. Ritual vitamins are more expensive than traditional over-the-counter vitamins.
  • No Probiotics: Unlike some other services, Ritual vitamins do not include probiotics in their formula.

Despite the disadvantages, Ritual Vitamins are a great choice for those who value simplicity, quality, and transparency in their vitamins.

Nurish by NatureMade: Best Affordable Option

Summary: Nurish by NatureMade stands out in the personalized vitamins market for its affordability and trusted brand reputation. They offer a subscription service that delivers personalized packs of vitamins and supplements based on your specific needs.

Nurish Advantages:

  • Affordability: Nurish by NatureMade offers high-quality vitamins and supplements at a more affordable price point than many competitors.
  • Personalization: After taking a short quiz, you receive a personalized pack of vitamins and supplements tailored to your specific needs.
  • Brand Reputation: NatureMade is a well-known (if mainstream) and trusted brand in the vitamins and supplements industry, giving customers confidence in the quality of their products.
  • Convenience Factor: With their subscription service, you’ll receive your personalized vitamin packs delivered right to your doorstep.

Nurish Disadvantages:

  • Not as Transparent: Nurish by NatureMade does not provide as much detail about the source of each ingredient in their vitamins as some other brands.
  • Less Customization: While they offer personalized packs, the degree of customization is not as extensive as some other services.

HUM Nutrition: Best Female Focused

Summary: HUM Nutrition is a standout in the vitamin and supplement market for its focus on women’s health. They offer a wide range of products designed specifically to support women’s nutritional needs. HUM Nutrition’s products are all non-GMO, gluten-free, and sustainably sourced.

HUM Advantages:

  • Focus on Women’s Health: HUM Nutrition offers a unique range of products specifically designed to support women’s health and wellness.
  • Quality Ingredients: All of their products are non-GMO, gluten-free, and sustainably sourced, ensuring you’re getting the best quality.
  • Personalized & Professional Recommendations: After a quick consultation with a registered dietitian, you receive personalized product recommendations based on your specific needs and goals.
  • Convenience: Similar to Nurish, HUM Nutrition also offers a subscription service. This ensures that you never run out of your essential supplements, as they are delivered right to your doorstep on a regular basis.

HUM Disadvantages:

  • Limited Male Products: While their focus on women’s health is commendable, it does limit the range of products available for men.
  • Price: HUM Nutrition’s products tend to be more expensive compared to other brands in the market.

Gainful: Best Fitness Oriented

Summary: Gainful brings a personalized approach to fitness nutrition, providing customized protein powders and hydration products based on an individual’s unique body type, fitness goals, and dietary preferences.

Their products are backed by science and free from artificial flavors, colors, and sweeteners, ensuring you receive high-quality, effective supplements.

Gainful Advantages:

  • Personalized Formulas: Gainful’s standout feature is the customization of their products. Based on your individual needs and preferences, Gainful creates a protein or hydration mix that is unique to you.
  • Quality Assurance: Gainful products are free from artificial flavors, colors, and sweeteners. This commitment to clean, quality ingredients ensures you’re receiving a product that is both effective and safe.
  • Convenience: Similar to Nurish, HUM Nutrition, and Persona Nutrition, Gainful also offers a subscription service. This ensures your personalized fitness nutrition is regularly delivered to your doorstep, making it easy to maintain your fitness regimen.

Gainful Disadvantages:

  • Limited Product Range: Gainful’s focus on fitness nutrition means their product range isn’t as extensive as other brands. They primarily offer protein powders and hydration products.
  • Price: The level of customization and quality offered by Gainful does come at a higher price point compared to some other brands in the market.

Viome: Best Advanced Personal Testing

Summary: Viome is an innovative wellness company specializing in gut health. It utilizes state-of-the-art technology and advanced microbiome testing to deliver personalized dietary and supplement recommendations.

Viome’s main selling point is its unique focus on gut health and its ability to provide detailed insights into an individual’s gut microbiome, leading to highly personalized health and nutrition advice.

Viome Advantages:

  • Microbiome Analysis: Viome’s key differentiator is its ability to analyze the gut microbiome, providing customers with a deeper understanding of their health and individual nutrition needs.
  • Personalized Recommendations: Using the data from the microbiome analysis, Viome provides detailed, personalized dietary and supplement recommendations to improve overall health.
  • Scientific Approach: Viome’s recommendations are backed by extensive research and science, ensuring that the advice given is reliable and effective.

Viome Disadvantages:

  • Costly: Viome’s advanced microbiome analysis and personalized recommendations come at a higher cost than traditional supplement and nutrition advice.
  • Complex Process: The process of collecting a stool sample and waiting for microbiome results can be inconvenient and time-consuming for some customers.
  • Reliance on Accurate Reporting: Just like with VitaminLab and Rootine, the effectiveness of Viome’s personalized recommendations depends on the accuracy of the information provided by the user. Any misreported data could potentially lead to less effective recommendations.

Persona Nutrition

Summary: Persona Nutrition elevates the personalization of nutrition with their comprehensive, science-based approach.

They provide a high degree of customization through an in-depth online assessment that considers numerous factors, such as your lifestyle, dietary preferences, and health goals.

All their supplements are tested for quality, purity, and power, ensuring a high standard of safety and efficacy.

Persona Advantages:

  • Deep Customization: Persona Nutrition offers a high degree of personalization. Their in-depth online assessment considers numerous factors such as your lifestyle, dietary preferences, and health goals to create a supplement regimen tailored specifically to you.
  • Quality Assurance: All Persona Nutrition supplements are tested for quality, purity, and power. This ensures the supplements you receive are not just tailored to your needs, but also meet a high standard of safety and efficacy.
  • Convenience: Like Nurish and HUM, Persona Nutrition also offers a subscription service. Your personalized supplements are delivered directly to your doorstep, making maintaining your health regimen hassle-free.

Persona Disadvantages:

  • May Feel Overwhelming: The level of personalization and the number of supplements recommended by Persona Nutrition can feel overwhelming for some users.
  • Price: While providing a high degree of customization, Persona Nutrition’s supplements can be on the pricier side compared to other brands in the market.


Summary: VitaminLab is a high-quality health and wellness company that specializes in offering personalized vitamins.

VitaminLab prides itself on its scientific approach towards nutrition, leveraging advanced technology and research to deliver precision-based healthcare solutions. It stands out for its unique blend of customized vitamins tailored to each individual’s health needs and lifestyle.

VitaminLab Advantages:

  • Personalized Approach: VitaminLab offers a bespoke vitamin experience, tailoring each product to the customer’s individual health needs and lifestyle. This personalized approach ensures that customers receive the most effective supplement regimen.
  • Quality Assurance: VitaminLab’s products are made from high-quality, natural ingredients. The company adheres to strict manufacturing standards to guarantee the quality and safety of its products.
  • Scientifically Backed: Every product from VitaminLab is backed by scientific research. Their personalized vitamins are developed based on the latest nutritional science to ensure optimal health benefits.
  • Convenience: Users can order their personalized vitamins online and have them delivered to their doorstep, making it a convenient solution for maintaining a healthy lifestyle.

VitaminLab Disadvantages:

  • Price: The personalization and high-quality ingredients used in VitaminLab’s products can make them more expensive than other off-the-shelf supplements.
  • Time-consuming: The process of creating a personalized vitamin plan can be time-consuming. This might not be ideal for individuals seeking quick, ready-to-buy solutions.
  • Limited Physical Presence: As an online-based company, VitaminLab lacks a physical presence. This may deter customers who prefer buying health products from brick-and-mortar stores.
  • Dependence on Self-Reported Information: The effectiveness of the personalized vitamins depends on the accuracy of the information provided by the user. Misreported information could lead to less effective personalization.


Summary: Rootine is a pioneering wellness company that offers personalized multivitamins. It leverages cutting-edge technology, genetics, and research to provide customers with individually tailored nutritional support.

The main selling point of Rootine is its commitment to precision nutrition, offering a unique blend of vitamins and nutrients tailored to each individual’s unique health needs and lifestyle.

Rootine Advantages:

  • Advanced Genetic Customization: Rootine offers a truly personalized vitamin experience, curating each supplement regimen based on the customer’s individual genetic makeup, lifestyle, and health needs.
  • Data-Driven: Rootine uses advanced algorithms and genetic testing to create a personalized vitamin plan, ensuring optimal health benefits based on scientific data.
  • Quality Assurance: Rootine guarantees the quality and safety of its products, which are made from high-quality, natural ingredients and manufactured according to strict standards.

Rootine Disadvantages:

  • Cost: The advanced personalization and high-quality ingredients used in Rootine’s products tend to make them more expensive than generic multivitamin supplements.
  • Time-Consuming: The process of gathering necessary data (like genetic testing) and creating a personalized vitamin plan can be time-consuming.
  • Accuracy of Results: The effectiveness of Rootine’s personalized vitamins is dependent on the accuracy of the genetic and lifestyle data provided by the user, and inaccurate information could lead to a less effective personalization.


Summary: VitaRX is a leading provider in the personalized vitamin and supplement industry. The company offers a comprehensive approach to wellness, taking into account the unique lifestyle, diet, and health goals of each customer.

VitaRX’s mission is to make personalized nutrition accessible and convenient for everyone, improving overall health and wellness.

VitaRX Advantages:

  • Comprehensive Approach: VitaRX takes into account several factors such as lifestyle, diet, and health goals, providing a comprehensive and personalized approach to wellness.
  • Convenience: VitaRX offers an easy and convenient way to receive personalized vitamins and supplements, delivered directly to the customer’s doorstep.
  • Customer-Centric: VitaRX is focused on meeting the specific needs of each customer by providing personalized recommendations and excellent customer service.

VitaRX Disadvantages:

  • Cost: Similar to other personalized vitamin providers, VitaRX’s services may be more expensive than traditional off-the-shelf vitamins and supplements.
  • Dependence on Self-Reported Information: Like many personalized supplement providers, VitaRX relies on the accuracy of the information provided by the customer. Inaccurate information could lead to less effective recommendations.

How I Ranked my Picks

Some of my criteria was more nuanced and based on subtle personal touches, but I tried to stick to the following broad selection criteria:

Quality of Supplements

My first task was to ensure the supplements are made from high-quality ingredients and are free from artificial additives.

I checked if the products are third-party tested or undergo testing at various stages of manufacturing.

Selection of Products

Does the service offer a wide range of products to meet the needs of most people? A good service should provide a broad selection of vitamins, supplements, and multivitamins to build holistic nutrition stacks.


Personalization IS the point of these vitamin category. Some of the brands I found used “personalization” loosely, and really you just got a “choose from an array” of options.

I genuinely wanted some designed for me, my body, and health concerns / history.

Look for a service that provides recommendations based on a health assessment or test. You should be able to add or remove products as you see fit.


Does the service provide evidence-based information about the supplements it recommends?

Access to health professionals, such as doctors or registered dietitians, can be a bonus.

Compliance with FDA Guidelines

Sometimes supplements fall in a grey area of “not evaluated by the FDA”. This is understandable for some types of supplements, but for as many as possible I wanted my supplements to adhere to FDA regulations and manufacture products in facilities that adhere to the current good manufacturing practices (CGMPs) established by the FDA.

So What’s My Final Verdict?

I have some favorites on this list (and some that I still subscribe to), but I don’t think my experience is necessarily the only guiding point here.

For example, my wife has some different health objectives and natural vitamin deficiency tendencies.

With this in mind, here’s how I’d break down the decision point based on some common health concerns that I see:

  • First experience with personalized vitamins? Most people will find Care/of to be a positive experience.
  • Already know what you need? Broadly speaking, Ritual vitamins has some additional specification, without the hassle of quizzes and genetic testing. A good option to use while you wait for these!
  • Affordability is key? Go with Nurish by Nature Made here as the budget “knock-off” subscription (in a good way).
  • Want state of the art genetic and gut testing? It’s hard to beat Viome here for all sorts of testing and their personalized supplement cocktail.

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