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5 Blue Apron Alternatives: Best Blue Apron Competitors

5 Blue Apron Alternatives: Best Blue Apron Competitors

As meal kit delivery service have become increasingly popular, Blue Apron is the name you hear over and over again. But is it really the best service for delicious meal kits on the meal kit industry? The truth is, there are plenty of meal delivery subscription services that simply don’t get talked about enough. Here we’ll be talking about 5 others that are worth trying.

To start, a recap of what makes Blue Apron so stand-out: it’s a service that delivers fresh ingredients to your door each week, enough to make a designated amount of meals that you select through their site. With Blue Apron you’re able to choose three of the six meals that you receive, indicating whether you’d like meat, fish, or a vegetarian option. The box comes with instructions so all that you have to do is prepare the meal with the recipe.

For reference, Blue Apron offers two different meal plans. The two-person plan costs $59.99: $9.99 per serving, with three meals that are two servings each. The family plan costs $69.92: $8.74 per serving for either two or four meals with a total of eight servings.

You get different meal options to choose from each week, although there are only six different meals to choose from at any given time so it might not be great for picky eaters. Now let’s see how the competitors stack up, starting with another well-known meal delivery kit service: HelloFresh.

These are the top Blue Apron alternatives:

1. HelloFresh Meal Kit

Price: $9.90–$11.50 per serving for the Classic Box; $9.08–$9.83 per serving for the Veggie Box; $8.75–$9.99 per serving for the Family Box

Hello Fresh is pretty similar to Blue Apron overall. They offer a classic box as well as a Veggie Box for vegetarians with many healthy foods, although you don’t get to choose your meals with the Veggie Box.

They’ve recently added a way for you to manually swap out ingredients in your Settings, but it’s not intuitive and is kind of a hassle so unless you’re truly picky with an ingredient, it might not be worth the effort.

The meals are mostly classics that would be a hit with most anyone. Every single recipe is easy to follow and they also include detailed nutrition facts for all of their meals, making it a convenient option for those new to cooking or less experienced.

This box is about the same price as Blue Apron and is largely the same premise but with less options for customization. If you’re looking to be surprised, this might be the box for you.

Further Reading: Full Hello Fresh Review.

2. Purple Carrot Meal Delivery

Price: $11 per serving

Purple Carrot is a great option for those looking for plant-based meals without breaking the bank. While it is a pricier option per serving compared to other options available on this list, the quality you get with Purple Carrot is hard to beat. 

Plus, the meals offered by Purple Carrot are claimed to help people lose weight and lower their cholesterol levels. In addition, Purple Carrot is careful about its carbon footprint and works hard to reduce the overall impact they leave on the environment. If you’re concerned about sustainability, Purple Carrot is very open about all of the ways they’re working to save the earth while still providing delicious meals!

Purple Carrot allows you to choose between breakfast, lunch, and dinner options. If you’re too busy to cook, Purple Carrot also offers prepared meals you can add to your meal kit too! 

There’s a great breakdown of ingredients, cooking time, calories, and allergen warnings on each of the meals available on their site. If you’re really looking to shake things up with how you cook up your plants, you should check our Purple Carrot. 

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3. Home Chef Meal Kit

Price: $9.95 per serving

Home Chef gives you 10 entree options to choose from each week, which is quite a bit more variety than many options on this list. The dishes themselves are easy to make and pretty basic, nothing too out there or unusual.

With Home Chef you have three vegetarian options per week to choose from, plus a wide variety of meat and seafood dishes so you can be sure to find one you like. They also offer a few breakfast, smoothie, and fruit basket options you can add to your order if you’re looking for a little something extra, which is convenient.

While this is one of the more affordable options on the list, they’re not particularly committed to the quality or sustainability of their ingredients like some of the other services, so if that’s important to you this might be a pass.

Fresh Ingredients to Cook at Home | Home Chef

Home Chef has the highest rate of customer satisfaction among leading meal kit companies.

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Further Reading: Home Chef vs Blue Apron Kit Delivery Service.

4. Freshly Meal Kit

Price: $8.99-$12.50

Freshly works differently than the other meal delivery services on this list, as instead of having ingredients delivered to your door, you get a selected number of pre-packaged meals (either 4, 6, 9, or 12)  that you cook by popping into the microwave.

There are 24 dinners and 5 breakfast options to choose from, which is the most selection of any of the other delivery services.

While some might balk at the idea of cooking dinner in the microwave, this box is perfect for those who don’t like to cook or are short on time. The meals require no effort at all to prepare, allowing you to sample a variety of dishes with just the push of a button. If you would really prefer to bake the dishes, though, there are instructions for that too.

On top of the convenience factor, these are also not your typical TV dinners. Each meal is fresh and uses healthy ingredients to deliver a quality meal experience without the hassle of preparing it all.

Further Reading: Full Freshly Review.

5. Green Chef Meal Kit

Price: $10.49–$14.99 per serving

While this service can be pricey, it’s the only meal subscription service that’s 100% organic as certified by the USDA. If ingredients mean a lot to you, it might be worth the extra few dollars per serving.

This is also a great box if you have a special diet, as they offer vegan meal options, paleo, and gluten-free options alongside the usual vegetarian or meat selections. You don’t get to choose any of your meals for yourself, but this matters a little less when you’re able to narrow it down to a specific dietary type.

If you’re a meat-eater and picky about the meats you like, this might not be the box for you. However, it’s a dream come true for vegans or others with a specialized diet who are looking for a convenient meal subscription service. It’s also the healthiest option by far considering their dedication to using only the best, organic ingredients.

Healthy and Organic Meal Kit Delivery Service | Green Chef

Green Chef is a meal kit service that delivers boxes filled with fresh ingredients on a weekly, biweekly, or monthly basis to make chef-curated meals.

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Further Reading: Full Green Chef Review.

Blue Apron vs Competitors

Here’s how companies like Blue Apron stack up against Blue Apron meals / meal kit delivery:

Name Price per Serving Shipping Vegetarian Options? Difficulty Level Able to Choose Meals? Sustainable Ingredients?
Blue Apron $8.74-$9.99 Free 3/week On the gourmet side You can choose 3 out of 6 Yes
HelloFresh $8.75-$11.50 Free 1/week in the normal box; vegetarian box option Simple Not with the Veggie Box, but with the Classic Yes
Purple Carrot $11 Free Yes Ranges from easy to complex Yes Yes
Home Chef $9.95 Free over $45, $10 under $45 3/week Simple Yes No
Freshly $8.99-$12.50 Free Yes No prep time needed Yes Yes
Green Chef $10.49–$14.99 Free Yes, also vegan, paleo, and gluten-free On the simple side No Yes

Overall, the meal kit box you choose will really come down to whether you have a  dietary restriction and what’s most important to you in a subscription service.

If you prefer organic food, Green Chef is your best bet, although Purple Carrot’s dedication to sustainability is also appealing even if their ingredients aren’t 100% certified organic.

For specialized diets, Green Chef is once again the way to go, as they’re the only option on the list to offer a vegan, paleo, and gluten-free box. Vegetarians should probably opt for HelloFresh, Freshly, or Green Chef for the most options, although there are enough choices to make the other boxes work, as well.

In terms of cost-effectiveness, Blue Apron and HelloFresh are essentially tied for the lowest cost per serving. Freshly is close behind. The most expensive by far is Green Chef’s Paleo box at $14.99 per serving, but if you have a restricted diet and are looking for the convenience of a meal delivery service it might be worth it for you.

If you’re a picky eater, you might want to choose Purple Carrot or Home Chef as they offer the most customization options for your meals. Blue Apron and HelloFresh offer some customization but with more limitations. Green Chef doesn’t let you choose your meals at all.

For convenience, nothing beats Freshly. For as low as $8.99 a month, you can eliminate all of the meal prep work that goes into cooking and simple pop the pre portioned pre-made meals (prepared meals) into the microwave or oven. This is the easiest meal service by far and would be perfect for someone living alone or looking for some quick meals to have on hand.

Whatever you’re looking for in a meal delivery service, it’s good to know that there’s probably an option for you out there, and if you don’t see on here that appeals to you, rest assured—the meal delivery industry is growing more and more each day.

Healthy and Organic Meal Kit Delivery Service | Green Chef

Green Chef is a meal kit service that delivers boxes filled with fresh ingredients on a weekly, biweekly, or monthly basis to make chef-curated meals.

Choose Your Plan
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FAQs About Blue Apron

Question: Is Blue Apron Healthy?

Answer: Yes. Blue Apron is a healthy food subscription service, and the best thing about it is that they offer nutritious meals that are good for vegetarians and people with diabetes.

Question: When do Blue Apron Deliver the Order?

Answer: Blue Apron operates in the United States, and they deliver meals on a weekly basis. You have the option to choose when the package should arrive and you can even have it delivered in your office.

Question: Will I know the Apron Menu Before I Get My Package?

Answer: Yes, of course. You can make your own selection and change meals every week, so you can experiment and try new flavors conctantly.

Question: Is Blue Apron Cheaper than Grocery Store Shopping?

Answer: Yes, definitely. Meal subscription services like Blue Apron are up to 70% cheaper than grocery shopping, and on the bonus side, they don’t forget the essential ingredients in meal planning, which you might forget to buy.

Recommended Reads On Meal Kit Delivery Options & Blue Apron Competitor List

Here are some other articles reviewing and comparing the top meal kit delivery services and meal kit companies, including many Blue Apron competitors: