Wantable vs Stitch Fix: Which Is Better?

Main Differences Wantable vs Stitch Fix 

  • Wantable offers monthly plans, whereas Stitch Fix also allows you to shop on your own
  • Wantable carries standard styles for men and women, whereas Stitch Fix has petite, tall, maternity, plus sizes, as well as sizes for kids
  • Wantable carries less known brands, whereas Stitch Fix has more established brands in their inventory

TL;DR: My overall take is that the more accessible service with more flexible sizing and styling logic is definitely Stitch Fix here. However, if you are looking for deeper brand finds (e.g. not just he name brands), Wantable is a good option to expand your wardrobe. 

When clothing subscriptions like Stitch Fix hit American markets from 2010 to 2011, not everyone was sure what to think. The idea of having clothes shipped to your door, no travel needed, was compelling– but many had doubts. Now, a decade later, Stitch Fix is still going strong– along with competitors like Wantable. The result? You may have more choices– and decisions to make– than ever.

Expert Personal Stylists | Wantable

Wantable is a try-before-you-buy online retailer. Personal stylists create one-of-a-kind relationships with customers to fuel their confidence with looks geared to their unique tastes, needs and wants.

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In an interview with VentureBeat, Stitch Fix revealed their “Shop Your Looks” beta period. The offer is linked to an expanded collection of clothes but uses the same AI technology for their styling. Now, consumers can shop multiple ways– and Stitch Fix can flex its so-called personalized styling for a subscription and online shopping experience that careers customers as individuals. 

Not to be outdone, Wantable continues to offer full styling services driven by AI, but with fewer brand names. 

So which one is better? Today, I’ll compare these formidable competitors and tell you how each stack up, from customer service to the quality of clothes, pricing, and more. 

Which is Better: Wantable or Stitch Fix?

Which is Better: Wantable or Stitch Fix?

Now let’s take a closer look at Wantable vs. Stitch Fix. I’ve included what I consider to be the most important criteria– from subscription plan options to styles, clothing selection, and customer service.

For each category, I’ll declare a winner– the subscription service with the advantage– so you can see, based upon your top priorities, which clothing subscription suits you. I’ll also declare an overall winner in my final thoughts. 

Here’s what you need to know about the main differences between Wantable vs. Stitch Fix compared with an unbiased approach. 

What are these subscription boxes, and who are they for?

One factor that often goes unnoticed is who clothing subscriptions are intended for. This means: who is the target consumer, and who would most benefit from this service?

This is important because it doesn’t mean that one service is inherently better than the other, but it does help you decide which one is right for you. 

Who is Stitch Fix for?

Stitch Fix

Stitch Fix is consistently ranked as one of the most– if not the most–popular clothing subscription services.

Rather than opting for a niche route, Stitch Fix technically caters to all ages and genders, with kids’, mens’, and womens’ collections.

Designed for singles, couples, and families alike, this service offers everyday clothing for the average person but also includes inclusive sizing.

The better question is: who is Stitch Fix not for?

You’ll find that the approach is to appeal to as many people as possible– without dipping strongly into any one niche (such as professional business wear, for example). 

Who is Wantable for?


The moment you click on Wantable’s website, you’ll see a clear change in marketing. Wantable, a smaller company, focuses on a smaller target market. Rather than offering services for all ages and genders, Wantable focuses most of its marketing on women.

That’s why you might miss the fact that they also carry a men’s line of clothing. But as a whole, the focus is on adults, and there does appear to be more resources geared towards women. Wantable leans everyday casual, along with athleisure and some dressy outfits. 

Expert Personal Stylists | Wantable

Wantable is a try-before-you-buy online retailer. Personal stylists create one-of-a-kind relationships with customers to fuel their confidence with looks geared to their unique tastes, needs and wants.

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Winner: Draw

I wasn’t going to award a winner here– because it depends on what you need. Both Wantable and Stitch Fix service masculine and feminine clothing, but Stitch Fix does include clothing for kids, so it would be a better option for busy families.

At the same time, both are designed to be everyday, down-to-earth clothing subscription services. 

What sizes do Wantable and Stitch Fix offer?

Sizes are a big concern if you don’t fall into standard US sizes. From petite to tall to plus size, such offerings can make or break whether a fashion subscription is right for you. And while there’s been a trend towards more inclusive sizing, the truth is that many subscriptions are still lagging. 

Stitch Fix

Stitch Fix is impressively size-inclusive. The company offers maternity sizes (0-16, XS-XXL, 1X-3X, and 14W-24W); petite sizes, and plus sizes for women. For men, you can expect sizes up to 3XL as well as a Big and Tall collection. Children’s clothing covers 2T through 14. It’s a leader in terms of offering inclusive sizing for clothing subscriptions. 


Wantable currently doesn’t offer special sizing for petite, tall, or maternity. They note that their stylists will work with you (Wantable Style Edit), but they do stick to standard sizes. 

Winner: Stitch Fix

If you fit standard sizing, obviously, it’s a moot point for your active edit. But that aside, Stitch Fix goes above and beyond with its inclusive sizing and offers far more range than Wantable. 

I Prefer StitchFix Personally

It's pretty simple. StitchFix has an AMAZING styling system that quite literally leads the market. Couple that with an amazing selection of brands and StitchFix truly makes it easy to look good without really trying! Keep Everything in Your Fix & Get 25% Off!

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What brands and styles do Wantable and Stitch Fix offer?

Once you ensure that the clothing subscription carries the sizing you need, the next thing you’d want to do is see if the styles and brands match your needs and personal preferences.

Wantable and Stitch Fix have some overlap in terms of appeal, but there are certainly some key differences. 

Stitch Fix Brand Selection

Stitch Fix 

Stitch Fix carries clothing from over 1000 brands. These include popular brands, including athletic wear (Nike, Under Armour, Adidas), outdoors wear (Columbia, North Face), and both casual and dressy brands, including theory, Lush, and many more.

They also include brands with names in the shoe and accessories industries, such as Kate Spade and Sperry. As a bonus, they also house some new and exclusive brands. 

Clothing categories include tops, bottoms, jackets, coats, dresses, shoes, and accessories. Clothes are modern and casual, with some trendy but comfortable styles.

Styles, of course, vary depending on your preferences. While you won’t find the most gorgeous formal wear from Stitch Fix, you will find everything from casual to athletic wear to professional and evening out. 

Wantable Styles

Wantable doesn’t carry over 1000 brands, but they do claim to carry a few hundred. While you can’t see as many brands as Stitch Fix allows you two, they do offer a few examples.

Examples of brands include Hudson, Cupcakes & Cashmere, Kensie, Kut From the Kloth, Lyssé, Onzie, Beyond Yoga, Wear it to Heart, Rhone, and Alternative Apparel, as per their FAQ.

In terms of style, Wantable isn’t different from Stitch Fix. You’ll find athletic apparel, but also dressy, casual, and professional to incorporate into your active edit.

Their main categories include women’s, women’s active, and men’s active. As such, they are more limiting for men than Stitch Fix. 


Winner: Stitch Fix

In some ways, the bigger company will inevitably have more variety- and that’s true, at least for men. Stitch Fix also shows you a little more brands, though, on a ratio basis, you could argue they are a little stingy about sharing brands out of the 1000’s.

Regardless, both have a decent variety for women– but Stitch Fix has the edge in all categories vs Wantable. 

How do Wantable vs Stitch Fix subscriptions work?

How subscriptions work comes down to several factors; you’ll need to check the process for signing up, subscription plans and pricing, and what you need to do to get started and begin enjoying your clothing deliveries. 

Stitch Fix Subscription Options

Stitch Fix allows you to buy or return the clothing you receive in your box. If you buy every item, you’ll get a 25 percent discount.

Unlike many subscriptions, Stitch Fix doesn’t require a membership, meaning you can order “manually’ at any time. Their automatic shipments are available at 2 weeks, 3 weeks, and monthly intervals. You can track orders via your login or the Stitch Fix app. 

There’s even more flexibility, now, too by opting for their traditional styling service– or saving money by simply shopping directly yourself. 

Wantable Subscription Options

Wantable is similar to Stitch Fix in that you’re shipped several items (7 articles of clothing in this case) and you get to decide to buy, or ship items back for free.

If you pay 5 or more of those pieces, Wantable offers a 20 percent discount in addition to your first Wantable edit. 

Subscription plans are chosen by clothing type. That includes: Active, Men’s Active, Sleep and Body (bras, other undergarments, sleepwear), and the general Style box. Like Stitch Fix, I love that they offer the option for either automatic plans or manual shipments, at frequencies you want. 

Winner: Draw

Both companies have improved their options, and it shows. With the option for plans of your choice or non-plan services, plus fairly comparable discounts, Wantable and Stitch Fix are neck and neck. 

How do you cancel or change Wantable vs Stitch Fix subscriptions?

Tying into subscriptions themselves, one of the most frustrating aspects of any subscription is feeling locked in when you realize something isn’t working for you.

Luckily, both Wantable and Stitch Fix sidestep this potential problem with flexible options.

Stitch Fix

Stitch Fix

Stitch Fix allows you to cancel or stop your subscription at almost any time. By logging into your account, you can use their portal to change your frequency.

If you want to switch from automatic deliveries to manual deliveries, you can also change to manual. Other options via their portal/ your account include skipping your next delivery, pausing your delivery (it will restart only when you initiate it), or canceling your account altogether. 

So long as you cancel or change before the next shipment is already on its way, Stitch Fix provides easy ways to stop or change your service to fit your needs. 



Wantable also tries to fit your schedule. You can request a 3-day extension to delivery try-on (normally 5 days) by contacting customer service. Manage your account through the Plans Page, which allows you to change shipping frequency or cancel. Shipments can be canceled or adjusted as long as they haven’t already been shipped. 

Winner: Draw

Once again, Wantable and Stitch Fix prove their ability to cater to customers with their flexibility for canceling and adjusting shipments. 

How are clothes selected for Wantable vs Stitch Fix?

Of course, a deciding factor in clothing subscriptions is how they work. For some, simply receiving clothes every month is good enough. But others are in search of an experience that mimics having a personal shopper.

In this category, I’m in search of subscription options that are personalized for customers– and provide a balance between stylists (style edit / body edit), AI, and customer feedback and choice for the best experience possible.

Stitch Fix Style Edits

Stitch Fix

Stitch Fix allows you to work with a stylist or simply shop on your own. To work with their stylist services, you’ll start by taking a style preferences quiz.

You’ll be asked how you feel about shopping (how much say you want), how much time and effort you put into getting ready, if you prefer the latest trends or to shy away from them, and then be taken on to the main quiz.

The main quiz requires your email address to proceed. From there, select from women’s, men’s, and kid’s. Men’s and women’s include inclusive sizing, as I mentioned earlier.

For the women’s style quiz, I was asked why I’m excited about Stitch Fix, and for my height and weight, sizes (which include: dress, shirt, bottoms, waist, bra, and shoe, both standard and specific sizes). You’ll even be asked if you prefer loose, just right, or tighter fists for every article of clothing type. 

The next portion of this quiz shows you a series of pictures. This is their AI, trying to learn what styles you like without directly asking. For every clothing type, you’ll need to indicate your preferences.

You can say you like all pieces or pick out specific clothing items shown that you like. When you finish this portion, indicate what brands you like, You’ll then be asked for a budget for each clothing type.

When you finish, you’ll either be assigned a stylist or shop via Freestyle. Freestyle works by allowing you to shop for the clothes you want but uses AI to “learn” from your purchases and make catered recommendations.

As a whole, Stitch Fix isn’t perfect– but they do a lot to make sure you’re getting the best styles and sizes possible. 

Wantable Style Edits


For Wantable, begin by indicating your style type– each has its quiz. The Women’s Style Quiz requires you to start by providing your information. Next, select your sizes, height, and weight.

These are all standard sizes, but you’ll also be prompted to specify your body type, torso, arm, and leg length (small to longer/ wider).  As with Stitch Fix, you can specify how you prefer clothing to fit you, from tight to loose. 

You’ll then be asked how frequently you want to receive: business clothes, “trendy items,” laid back/ casual clothing, and date night/ night out clothing. You’ll then be shown a series of pictures. You can’t select a specific item like you could with the Stitch Fix quiz but will be promoted to indicate your preferences for general styles (such as classic, glam, rock, boho, and casual chic). To customize your orders further, indicate how often you want to receive certain types of items. 

Styles of tops and bottoms, preferred colors, questions about accessories, metal tones, and jewelry sizing finish off your quiz. 

Winner: Draw

Both Stitch Fix and Wantable ask catered questions and a balance of AI and stylists to get closer to what you want. They go above generalities and standard sizes to understand fit and style above many of these competitors. Stitch Fix does offer just a little more customization with their flexible shopping– but if that’s not what you’re here for, the services are on fairly equal footing. 

How much does Stitch Fix vs. Wantable cost?

The cost for both Stitch Fix and Wantable includes two components: the styling fee per box and the clothes themselves. For both, you have some say, as you can indicate your price range.

Both Stitch Fix and wantable offer clothes around $50 to $200, though Stitch Fix has some clothes below that range.

Wantable costs $20 per month for styling, which includes shipping and handling. Stitch Fix costs the same price. As a whole, Stitch Fix may be slightly cheaper– but most of their items are comparable, and it does depend on the budget you set.

Winner: Draw

Both Wantable and Stitch Fix require a $20 fee. You can save money by now having a stylist work with you, but the comparable services are about even.

What do customers have to say? 

My final deciding factor is taking a look at company reputation and customer reviews.

While always an important consideration, it’s even more important, seeing as Wantable and Stitch Fix have surprisingly even offerings, aside from the lack of site inclusivity for Wantable.

Stitch Fix vs Wantable: What do customers have to say? 

Stitch Fix Customer Reviews

This is where things get interesting. When I first reviewed Stitch Fix a while ago, it was a well-respected company– which is why its D- rating on Better Business Bureau was a bit jarring.

Add to that 62 formally filed complaints in the past three years, and the situation doesn’t look great. Out of over 15,000 reviews on their Facebook page, Stitch Fix musters a 3 out of 5-star rating. It does just a bit better on Consumer Affairs, with a 3.5 out of 5-star rating. 

While some loved the style of clothes they received, complaints included: receiving duplicate clothes, lost shipments, difficult to reach customer service, and even strange shipment mistakes, such as a used mask in a shipment. The biggest trend, however, was difficulty getting orders changed or fixed.

The pandemic may have greatly affected Stitch Fix (they grew faster than expected!) and its customer service. Some had great experiences, but for now, it’s hit or miss.

Post-pandemic, Stitch Fix has evened out a lot in terms of timely shipments and ample stock of popular styles.

Wantable Customer Feedback

Wantable has an A-plus rating on the Better Business Bureau and has been accredited since 2018. That’s great news, though customer reviews were more mediocre.

On Facebook, Wantable just edged out Stitch Fix, with a 3.5 out of 5-star rating. The most common complaint was that, despite the detailed styling quiz, the clothes didn’t match personal preferences. A few also mentioned that customer service was not as responsive as they’d like. Many claimed the clothing quality was subpar, especially for the price.

Winner: Wantable

Expert Personal Stylists | Wantable

Wantable is a try-before-you-buy online retailer. Personal stylists create one-of-a-kind relationships with customers to fuel their confidence with looks geared to their unique tastes, needs and wants.

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I have to say, after all the customization and great features, both companies offer, this category was a big letdown. I do think the pandemic may be impacting customer service and delivery issues, but I can’t ignore a failing rating.

Wantable complaints were still mostly tied to customers being disappointed with style or quality. While that isn’t great, it’s better than the serious issues associated with Stitch Fix as of 2021. 


Frequently Asked Questions

Question: What is the best monthly clothing subscription?

Answer: There is no one best monthly clothing subscription service, but they’re certainly are ones that have a higher level of customer satisfaction than others, as well as more customer choice and features. The best clothing subscriptions services check all the boxes: a great business reputation (check with sites like TrustPilot and the Better Business Bureau), inclusive sizing, a variety of styles or styles catered towards the experience promised, flexible subscriptions, and some form of personalization. 

Question: What is cheaper than Stitch Fix?

Answer: Stitch Fix by no means is the most expensive clothing subscription service. At the same time, there are a few options that run a little cheaper. ThredUp, Wantable, Le Tote, and DailyLook are a few popular options that cost less. 

Question: Are Stitch Fix stylists real?

Answer: The good news is that Stitch Fix stylists are real. However, stylists work alongside AI technology to select your clothing. Professional stylists work alongside around six dozen data scientists to curate clothing styles for their customers. 

Final Verdict on Stitch Fix vs Wantable & Alternatives

Both Wantable and Stitch Fix look great on the service. They have all the features you’d want for flexibility, customeer service, and a combination of customer choice and AI. 

Bottom Line Summary: My overall take is that the more accessible service with more flexible sizing and styling logic is definitely Stitch Fix here. However, if you are looking for deeper brand finds (e.g. not just he name brands), Wantable is a good option to expand your wardrobe. 

Other Sites Like Stitch Fix and Wantable to Consider?

For a size-inclusive option, Gwynnie Bee has mixed reviews but an A+ rating through Better Business Bureau. 

For a sportswear (fitness wear) alternative, the popular Fabletics has mixed reviews as well, but also an A+ rating. 

Activewear, Fitness & Workout Clothes | Fabletics by Kate Hudson

Fabletics offers affordable, high quality and stylish workout clothes for women & men. Shop yoga pants, leggings, joggers, tops, tees and more.

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Other Sites Like Stitch Fix and Wantable

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